How Many Chinese Companies Filed Trademark Applications in Russia in 2025

In 2025, Chinese companies continue to actively expand their presence in global markets, including Russia, where there is a steady increase in interest in protecting intellectual property. Trademark registration has become a key tool for strengthening brands amid deepening economic integration between the two countries. This article analyzes the statistics of trademark applications filed by Chinese companies in Russia in 2025, the reasons behind this trend, its impact on the Russian market, and future projections, based on data from Rospatent and international sources.

Statistics of Applications in 2025

According to the Federal Service for Intellectual Property (Rospatent), in the first half of 2025, foreign applicants filed approximately 47,000 trademark applications in Russia, a 7.4% increase compared to the same period in 2024. Chinese companies led the way, submitting over 3,000 applications from January to June 2025, accounting for about 13% of all foreign applications. Full-year data is not yet available, but based on the 2024 trend (when Chinese companies filed 6,226 applications) and a 9.7% growth in Eurasian patent applications from China in 2024, experts predict that Chinese applications in 2025 will exceed 6,800–7,000. This is supported by the overall 10.79% growth in trademark applications in Russia in 2024, with foreign applicants contributing 18% above pre-sanction levels.

Chinese applications are distributed across sectors: electronics (24%), consumer goods (18%), and services (15%). For instance, in 2024, 24% of electronics-related applications came from Chinese companies, a trend that continues into 2025.

Reasons for the Growth in Chinese Applications

The surge in trademark applications from Chinese companies in Russia can be attributed to several factors:

• Economic Integration: Strengthened trade ties through the Eurasian Economic Union (EAEU) and the Belt and Road Initiative encourage Chinese businesses to protect their brands in Russia. In 2024, trade turnover between China and Russia exceeded $240 billion, boosting demand for trademarks.
• Sanctions and Diversification: Chinese companies use Russia as a hub for exports to Europe, registering trademarks to avoid disputes (e.g., Tesla and Apple faced rights conflicts in Russia).
• Global Trends: China leads in global trademark applications (7.4 million in 2024), and Russia is part of its expansion strategy.
• Local Factors: Simplified registration procedures with Rospatent (online submission via patent.rospatent.ru) and low state fees (from 3,500 RUB, ~$35) make the process accessible.

Impact on the Russian Market

The increase in applications from Chinese companies intensifies competition in the Russian market:

• Brand Expansion: Chinese firms like Huawei and Alibaba register thousands of trademarks, helping them capture market share in electronics and e-commerce. In 2024, 24% of electronics applications were from foreign entities, predominantly Chinese.
• Rights Protection: The rise in applications leads to more disputes—in 2024, Rospatent reviewed over 2,000 trademark challenges, many involving Chinese brands.
• Economic Impact: This stimulates investment—Chinese companies invested $2 billion in Russian projects in 2024, including trademarks for localization.
• Risks: The surge in Chinese applications may lead to “trademark squatting,” as seen in 2023 when Chinese entities filed 6,226 applications.

Examples of Companies Registering Trademarks

In 2025, several Chinese companies are actively registering trademarks in Russia, focusing on electronics, consumer goods, and services. Here are some notable examples, based on Rospatent data and industry sources:

• Pop Mart: A Chinese manufacturer of toys and collectible figures filed a trademark application in May 2025, aiming to expand into the Russian market via online platforms. This aligns with the growing interest in pop culture and collectibles in Russia.
• Jala Group Inc.: Specializing in cosmetics (Chando brand), this company initiated a trademark dispute in 2025, seeking to cancel a Russian firm’s registration of the Chando mark. This highlights how Chinese brands protect their rights in Russia’s personal care market.
• POIZON: A Chinese platform for footwear and apparel sales (DeWu) faced disputes in Russia in 2025, where a local “Poizon” demanded a ban on its goods. The Chinese company filed trademark applications to secure its brand in the e-commerce sector.
• Diapazon: A Chinese manufacturer of pumps and plumbing tools registered the Diapazon trademark with Rospatent in early 2025, reflecting expansion into Russia’s industrial sector.
• Natura Siberica (related to Chinese applications): Although a Russian company, it faced competing applications from Chinese entities for similar marks (Labubu, Natura) in 2025, underscoring the need for local brands to monitor foreign filings.

These examples illustrate that Chinese companies not only register new trademarks but also actively engage in disputes to protect their brands in Russia’s growing market.

Forecasts and Trends

Based on the 2024 growth (18% above pre-sanction levels) and data for the first half of 2025 (7.4% increase in foreign applications), an estimated 7,000–7,500 applications from Chinese companies are expected in 2025. This is driven by stronger economic ties and Rospatent’s digitization. For businesses, this presents opportunities for partnerships but also challenges for local brands.

Conclusion

In 2025, Chinese companies are projected to file over 7,000 trademark applications in Russia, continuing the growth trend from 2024. This reflects deepening economic ties and the strategic expansion of Chinese businesses. Russian companies should monitor applications via Rospatent to protect their brands. If you plan to register a trademark in Russia, contact our patent attorneys for a swift and effective filing process.